Vis-à-vis Creative Concepts develops award-winning creative in support of strategic marketing initiatives for B2B and B2C clients. Our clients include mid-size to national companies, and span verticals of hospitality, financial and professional services, Internet search marketing, and energy distribution & technology.

In addition to Web development, graphic design and branded campaigns, we offer our clients proficiencies in multiple stages of marketing, and we present them here in bite-sized chunks to whet your appetite.

BRAND DEVELOPMENT AND STRATEGY
Core values anyone? In branding for startups or rebranding existing companies, let’s start at the beginning, and identify what’s important to you. Once we know that, then we’ll go research your target audience, develop your brand statement, create your brand promise, and deliver a strategy to tell your story to waiting ears. The brand is everything – but since you already knew that, let’s get to work.

POSITIONING
Great – you’re a company. Now what? How about defining yourself against the competition? What we do: identify the target audience, the reasons to buy, the key benefits and the key differentiation between you and the guy down the street.

VALUE PROPOSITIONS
What’s in it for your customers? We’ll help you find out, and deliver it back to you in a way that helps you sell it.

NAMING
Whether it’s a company name, a specific product or a boat, we’re in the habit of “wordsmithing” our way to what to call it. Our experience includes naming for packaged goods, hotels, residential and commercial properties, mascots, software applications, internal business processes and private label consumer offerings.

LOGO CREATION
Vis-à-vis Creative specializes in producing the visual tip of the branding spear: we create knock-your-socks-off logos for companies, organizations, products and services that identify, differentiate, and represent. (In fact, you can see some recent examples here.)

COMPETITIVE INTELLIGENCE AND LANDSCAPE ANALYSIS
Look before you leap. Your competition has invested a lot, and you can benefit by understanding what they’re doing, and getting out in front of them. We can provide an invaluable tactical tool that helps you recognize how you shape your industry relative to your rivals.