Modern Mixologist
This striking mark announces the forthcoming line of custom bar tools from Modern Mixologist, Tony Abou-Ganim. The bold red emblem is a callout that grabs your attention, and is a color that will be featured throughout the product line. The metallic blue "Mixologist" acts as a solid footing for the tag, and will be changed to accommodate line extensions and future products. The font selection is at once contemporary (think, "this is modern") and full-bodied (think, "this is tough enough to use in the vigorous craft or making cocktails"). The white "Modern" lettering can be reversed out, so the red portion of the logo can be used by itself in certain circumstances. The strength of the logo is meant to evoke quality and integrity; the personality represents originality and innovation.
INK48 Logo
Ink48 Hotel in New York City is a dazzling new property that makes its home in a former printing house on West 48th in the Hell's Kitchen neighborhood. The distinctive setting offers guests a dynamic environment that demands to be noticed, so Vis-a-vis designed a logo that plays off the print shop heritage — it seems as if ink had literally dripped onto a page to create the mark. The orange dot above the "I" is clever and playfully winks you, creating a dramatic highlight. The action implied in the logo evokes the energy of the city.
Zataway Partners Logo
Zataway Partners specializes in the acquisition and management of insurance companies with a concentrated expertise. The Zataway logo is a 2-dimensional representation of a 3-dimensional object: specifically, a safe. The safe represents the strength and integrity of the company, while the Z that bands the safe represents ingenuity and innovation. The blue and gray color scheme embraces some of the firm's practice areas (technology, healthcare, etc.), and recalls a sense of industry pedigree. The blending of upper and lower case letters in the ligature offers a dynamic, contemporary feel, anchored on a steadfast foundation.
Gustafson Farm Logo
Gustafson Farm wanted to update its brand with a youthful, vibrant and contemporary look. Vis-a-vis designed a logo that achieves movement and energy: the ligature uses a bold fluid script in a thick, friendly font to appeal to a young demographic. The color palette, comprised of yellows and whites, creates an eye-catching contrast against various label backgrounds.
Track the Bet Logo
Track the Bet is a Web service that helps improve the odds in sports betting. Because improving odds increases the chances to win money, the Track the Bet logo is infused with different shades of green. The logo is held at a 15-degree angle symbolizing a rise above competition, and an increase in financial profit. The ligature also incorporates thin hairline strokes that separate the individual letterforms, for several reasons: The separation reflects multiple components of gambling, which add up to the single goal of winning. The logo looks like a sportsbook board. This contemporary, kinetic feel was built specifically for the Web-based enterprise, and separates Track the Bet from other gambling sites.
Avery Layne Logo
Avery Layne needed to establish a look in order to launch its brand of women's high-end apparel. The logo was created as a ligature to convey structure and softness, playing into the architectural inspiration and fit of the Avery Layne line, as well as the stretch, motion and ease of the fabrics that distinguish the collection.
Dolly and Angel Logo
Dolly & Angel is a company that specializes in creating stylish accessories for women. The original "Dolly" and "Angel" were Boston Terriers that belonged to one of the company's founders. We used them as the basis for this logo, which also incorporates the feminine pastel orange and pink colors, which reflect the fun and style of their products.
Wrigley Rooftops Logo
The Wrigley Rooftops company represents four of the world-famous rooftop properties that surround Wrigley Field. This logo brings all properties under one corporate brand, and delivers on the promise of America's favorite pastime, still played in one of the Major Leagues last remaining Meccas, and always enjoyed from across Sheffield and Waveland Avenues.
Logan Construction Logo
Logan Construction offers green building solutions and contracting services in Chicago. The Logan Construction logo is a bold mark, featuring big block letters that represent the strength of sound building; the accenting leaf is reminiscent of a seed, suggestive of "growing" an environmental friendly solution; the green/black color scheme is a balance between urban settings and the natural world.
Fairwind Hotel Logo
The Fairwind Hotel in Miami is being designed "cradle to cradle" as a true eco-friendly property. The stylish treatment of the lettering evokes Miami's elegance and luxury, while the sea grass sways in a gentle breeze, which flows from right to left, suggesting an alternative existence. The sea-foam blue and green capitalize on the notion of seaside sustainability.
Hotel Allegro Logo
This logo for Hotel Allegro Chicago includes a contemporary, multi-faceted star icon, which represents the hotel’s theme, "Be A Star," as well as the many facets of hospitality that this boutique the Hotel Allegro embraces. The elegant script gives the property an upscale feel, and the blue and brown color scheme is a nod to Chicago's location on Lake Michigan.
Greater Earth Organics Logo
Greater Earth Organics specializes in the design and sale of compost tea brewers and organic environmentally-friendly fertilizers. The graphic we created for their logo is a sphere comprised of the letters G, E, and O read from the inside out. A budding leaf extends from the center G to show nature’s growth.
Muse New York Logo
The Muse New York hotel needed a new look, and this stylish mark is the result. The colors are cool and steely, representing the glossy, polished look and feel of mid-town Manhattan. The playful, flowing treatment of the word "Muse" is an acknowledgement to the dynamic Broadway theater district that surrounds the hotel. And the lower case "the" and "new york" work to integrate the "Muse" into the very idea of the Big Apple itself.
Cafe Sha Logo
Cafe Sha, a restaurant located in the Crowne Plaza Phoenix Airport, serves up daily helpings of Southwest cuisine. We created this logo with the Sonoran spirit in mind – Sha means "sun" in the Navajo language, which led us to the spiral solar element, while the earth tones echo the hues of the desert. The playful treatment of the letters evokes the energy of the restaurant.
WheeGO Logo
A clue-based children's game, WheeGO targets children from ages 4 – 7. The logo needed to be bold enough to stand out among similar products, and also friendly enough to appeal to the game's primary audience – kids and their high-minded parents. The arrow shapes, kinetic feel and tiny footprints hint at the concept behind the fun – to find the fun (Whee), players must get up and go (GO!)
Cuna de Vida Logo
Cuna de Vida, or Cradle of Life, offers spectacular seaside vacation resorts, presented in private settings in some of the world's most exotic and sought-after destinations. The logo is designed to literally become a cradle, with the letters A and V reaching out to encompass their joining preposition.
Las Perlas Logo
The most exclusive of the Cuna de Vida resorts, Las Perlas is named for the Las Perlas Archipelago of Panama. Inspiration for the brand came from this setting and a logo was developed which uses the repeated shape of a pearl within a half-shell. This shape is used five times in reference to how Las Perlas can dazzle the five senses.
Hotel Burnham Logo
The Burnham makes its home in Chicago's historic Reliance Building – precursor to the first skyscrapers of the world. This architectural significance became inspiration for the logo with its prominent use of the quatrefoil design.
GEO Tea Logo
The GEOTea Compost Tea Brewer is the main product of Greater Earth Organics and so shares the circular G-E-O graphic with a leaf. This creates a multi-tiered approach to the branding of a parent company and their product.
Hotel Lumen Logo
With a name that calls reference to the aspect and angles of light, the graphic representation for Hotel Lumen needed to reflect a similar quality in a sleek and up-to-date fashion. The logo takes on this effect through subtle fades in color, while retaining a modern feel through its geometric nature.
Customized Coffee Solutions Logo
Customized Coffee Solutions creates portable coffee stands and services that are tailored to each client's unique needs. The logo illustrates this mission with the overhead view of two coffee beans intertwined within a mug, effectively communicating that each CCS product is a custom blend.
Morrison House & Morrison House The Grille Logos
The Morrison House hotel and its signature restaurant needed a look that captured their theme of literary tradition. The fleur-de-lis is a stylized representation of an iris, and throughout history has been used to represent political, regal, dynastic, artistic, emblematic and symbolic themes, all the stuff of great works of literature.
InProcess Media Logo
InProcess Media offers public relations strategies and communications solutions to clients such as Netflix and Comcast among others. Their brand reflects the company's flexibility and creative thinking through the use of a mobius strip that twists around and through the box confining it.
Gustafson Farm Gator FanFest Exhibit
The new Gustafson Farm logo and label design were used to create a Gustafson Farm Chocolate Milk exhibit at the Florida Gator FanFest. The exhibit showcased a branded tent, truck and coolers, endorsing Gustafson Farm as the official chocolate milk of Florida Gator Athletics.
The Muse New York Sales System
Vis-a-vis Creative built this stunning sales system for the Muse New York with some of the following considerations: 1.) Include the new Muse New York logo, itself a dynamic and elegant portrayal of the hotel; 2.) Use the blue and silver color palette to mirror the look and feel of cool New York City; 3.) Integrate the bubble idea, evoking both a sparkling spirit, and a place of great ideas.
Cuna de Vida Business System
Cuna de Vida Business System
With the purpose to promote some of the world's most exotic resort destinations, the Cuna de Vida business system evokes several luxury escape ideas: the importance of water as shown in the wave design; the tropical beauty of the floating orchid; and the shape of a seashell in the curved edge of the business cards and envelope.
Hotel Burnham Business System
The Burnham resides in Chicago's Reliance Building, a registered historic landmark, and the hotel pays homage to the important edifice in all of its correspondence by featuring the beautifully-refurbished exterior, and the tagline, "A Landmark Hotel in a Landmark City."
Hotel Lumen Business System
When you think of Lumen, think of light. The property's business system is a mosaic of light and shadow that draw out the hotel's name, but also position's the Lumen as something interesting in a competitive location just off the SMU campus.
Hotel Palomar Business System
Dramatic design and simplicity of purpose come together in the business system for Hotel Palomar Dallas. Single-word operational pieces, a repeating parquet pattern and bold use of black define the Palomar look. All of the Palomar Hotels utilize the same stylized approach, but are given their own unique color identification: the hints of orange here distinguish this urban oasis in the Texas sunbelt from others within the Palomar brand.
InTouch Solutions Brochure
InTouch Solutions, an Illinois-based inbound and outbound calling service, needed quick and easy-to-understand collateral to explain the benefits of automated dialing. Their corporate brochure is a blend of simplicity and technology, featuring puzzle pieces and interconnected arcs in their logo to bridge the divide between their customers and the products they offer.
Morrison House Business System
A classic hotel in Alexandria, Virginia, Morrison House tells the story of literature. The property's business system features the repeating fleur-de-lis, creating a library-like setting where guests can indulge in classic works of literature.
Lucky Strike Lanes Family Program
While Lucky Strike Lanes Belmar is a bowling alley first and foremost, they are also premier family destination in Lakewood, Colorado that offers fun both off the lanes too. To promote birthday parties, we created these Happy Bowl Day pieces, which feature the Lucky Strike Goofball, a one-of-a-kind mascot we developed to promote family programs.
Shell Vacations Club Buddy Mascot
Buddy the Beachball was created for Shell Vacations Club as a friendly interactive mascot who helps new club members navigate the sometimes overwhelming field of time share and the travel industry. The goal was to create a character that would be relatable but able to provide easy and clear guidance through a variety of print, multi-media and web-based formats.