Sarah Cullen
Lead Designer
For as long as I can remember, I’ve had a creative itch that needed to be scratched. I was fortunate to grow up in a family that not only appreciated art, but embraced it as a viable profession. Special occasions were spent surrounded by walls covered floor to ceiling with paintings my grandfather sold out of his home.
As a child, I imagined carrying on that creative torch by designing extravagant cakes worthy of Food Network competitions. Over time, that passion evolved. For a period, I envisioned myself pursuing industrial design—solving everyday problems and bringing ideas into tangible form. Ultimately, I found my place in graphic design.
Drawn to brand identity, I love having control over a brand’s visual language and personality from the very beginning. There’s a deep sense of satisfaction in helping clients discover the right visual package to better reach and connect with their audience. I believe that no matter how small or simple a product or business may be, its brand deserves to be treated as a work of art.
As a child, I imagined carrying on that creative torch by designing extravagant cakes worthy of Food Network competitions. Over time, that passion evolved. For a period, I envisioned myself pursuing industrial design—solving everyday problems and bringing ideas into tangible form. Ultimately, I found my place in graphic design.
Drawn to brand identity, I love having control over a brand’s visual language and personality from the very beginning. There’s a deep sense of satisfaction in helping clients discover the right visual package to better reach and connect with their audience. I believe that no matter how small or simple a product or business may be, its brand deserves to be treated as a work of art.
