Chicago’s Next-door Neighborhood

We visualized this area as Chicago’s Next-Door Neighborhood, framing a campaign around the idea that this restored riverfront community is home to a true cross-section of residents.

Illustration and photography, paired with a natural palette of greens, oranges and whites, created a fresh and welcoming identity. From ads to brochures to the website to the leasing center, every touch point is immersed in this aesthetic, connecting the spirit of the riverfront to the life of the community.