This illustration imagines the Fulton Market neighborhood through the visual language of the 725 Randolph brand, allowing us to claim and shape the neighborhood in the same spirit as the tagline. 725 Randolph becomes inseparable from the identity of Fulton Market, making it difficult to imagine the neighborhood without it.
Utility and flexibility were built into the map, intentionally designed so elements can be pulled apart and reused across different executions.
