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725 Randolph

725 Randolph sits in the heart of Chicago’s Fulton Market district, positioned as the area’s “new front door.” Developed to channel the energy of the neighborhood while addressing the challenges of growth and congestion, the building was framed as a gateway that offered both convenience and connection.

Designing with the numbers 7-2-5 meant treating them as shapes instead of symbols, balancing structure with movement.

Eventually a vertical mark was imagined with Randolph as its base, grounding the identity in a street central to Chicago.

The final logo reflects the building’s setbacks and terraces, with industrial letterforms that nod to the neighborhood’s grit. A lifestyle-driven palette and flexible patterns position it as Chicago’s only true lifestyle office building.

725 Randolph

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