Wollman Rink has been one of New York’s most beloved winter destinations since 1950. With new ownership and a renewed vision, the rink reintroduced itself to the city in 2021 with a brand identity that reflects its natural setting in Central Park and its place as a gathering spot for all of New York.
Wollman Rink sketchbook
Wollman Rink logo grid
Wollman Rink logo grid color
Wollman Rink logo on black
Wollman Rink logo on green
The logo takes the shape of the rink when viewed from above.
Five letters — WRNYC — represent all five boroughs, with colors drawn from the park around it, underscoring that the rink belongs to the entire city, not just Manhattan.
Wollman Rink mobile
Wollman Rink hat
Wollman Rink skate